James Wedmore – How to Address and Overcome Any Objection
Why addressING Objections is Responsible for +$40 Million in Sales in my business
When you’re in business, you are in sales. No way around it.
I resisted that fact for a long time. I was so darn afraid of the “no” and what that would mean about me and the future of my business, that I wouldn’t even bother selling at all (spoiler alert: this resulted in making zero dollars).
It took me years before I realized how much you can drastically decrease “rejection” and the “no’s” when you simply understand and learn how to work with objections.
And here’s a helpful hint:
When the Sale Doesn’t Happen for you… it’s rarely a “NO!”
Have you ever considered that the reason you didn’t get the sale was simply because your prospect had a question that wasn’t addressed?
Maybe they simply had a concern. They felt afraid, not ready, too busy, or even unsupported at home.
Those are not “NOs.” They are “Not Yets”.
“Not until I know it’s right for me…”
“Not until I know I can do it…”
“Not until I know I have the money”
THIS is why…
99% of All Objections are rooted in fear
Your product, program, or offer is an invitation to make a BIG CHANGE in someone’s life. That can be really freakin’ scary! So it’s only natural that your most ideal prospects would be scared!
It’s your job to help your people move through that fear into hope and possibility. And people rarely (if ever) invest in change and growth from a place of fear!
But you and I both know that most struggling entrepreneurs never look at it this way (hence why they struggle). Most people just try to ignore objections. BUT…
An objection is like an elephant in the room the more you ignore it, the bigger it gets!
And maybe you too have been guilty of doing this in the past? I know I have! You hope that if you ignore the objection, question, or concern it will magically go away… but how’s that working out for ya?!
Think about it like this: how do you ever expect to get that “Yes!” when your ideal prospect has an objection you haven’t bothered to address?
You won’t! Because the objection is the very reason they aren’t saying “yes” in the first place!
Instead, I see struggling entrepreneurs using what I call…
“Loud & Noisy” Marketing:
(which doesn’t actually work)
Instead of POWERFULLY addressing objections head-on, these “loud and noisy” (or “lousy” for short) marketers rely on…
Quantity over Quality Content – They believe if they simply “show up more” than their competitors, they’ll eventually say something that sticks!
Short-lived “trendy” tactics that intend to make you popular and well-liked!
Bragging about their stuff with unclear adjectives like “awesome” and “epic!”
Boasting about all their modules, high-quality videos, and fancy-looking PDFs
This may get the attention of struggling entrepeneurs, but it leaves them baffled when they make a pitch and no one buys!
The truth is:
Being “Loud and NOISY” will NEVER Actually Address The Objections Your Prospects Have!
Which means your prospects will never feel heard.
And I KNOW you got into this business because you have a message you want others to hear… but how the heck will they ever listen to you if you are unwilling to listen to them?
Because even if they have just one objection to buying… they ain’t buying!
And trust me, every business, in every niche, no matter the product or the price, has objections!
So what exactly IS an OBJECTION?
You’ll quickly notice my definition of an objection is different than most and offers a completely new way of understanding how you empower yourself to address them.
Objection: (n.) a belief or perspective (most likely rooted in fear) held my your ideal prospect (someone who is MEANT to be in your stuff) that is preventing them from purchasing.
Even more concisely: an Objection is the reason why someone who wants to buy your stuff, doesn’t buy your stuff.
And it’s important to note:
An Objection can only come from someone who is already meant to be your customer!
Introducing…the HOW TO ADDRESS AND OVERCOME ANY OBJECTION
Learn How to Effectively Address and Overcome Your Prospects’ Objections…
3 Hours That Will Change Your Business FOREVER!
By the End of this Masterclass, You Will:
Walk away with specific scripted responses you can plug in and use in your business immediately!
Learn my “ninja” method for turning objections into money-making opportunities, bonuses, and future offers! (This you’re gonna love)!
Plus! Get my 6-Part Content Framework for Embedding Objection Dismantlers directly into your content!